Please use this identifier to cite or link to this item: http://hdl.handle.net/1822/1318

TitleSport tourism : regional promotion strategies
Author(s)Pereira, Nuno
Ribeiro, J. Cadima
Viseu, José
KeywordsUEFA Euro 2004
Tourism
Promotion
Marketing
Regional
Minho
Portugal
Spain
Major sport events
Issue date2004
PublisherUniversidade do Minho. Núcleo de Investigação em Políticas Económicas (NIPE)
Series/Report no.NIPE Working paper series ; 13/2004
Abstract(s)The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided. We verified if these match some of the theoretical issues of promotion and tourism marketing. Despite the fact that already many studies have been made, internationally, on the impact of sport events, the present study contains something new as it introduces an ante analysis on the regional pronotion strategies of major sport events.Unlikely, the results show that no specific and integrated regional promotion strategy was pursuit, and no substantial additional financial effort was made. In what concerns the private regional tourism agents, no promotion could be found. The main tourism promotion competition came from across the boarder, whit dynamic promotion actions of the nearby Spanish regional responsibles.
TypeWorking paper
URIhttp://hdl.handle.net/1822/1318
AccessOpen access
Appears in Collections:NIPE - Documentos de Trabalho

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