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|Title: ||A decision support system for planning promotion time slots|
|Authors: ||Pereira, P. A.|
Fontes, Fernando A. C. C.
Fontes, Dalila B. M. M.
|Keywords: ||Decision support systems|
|Issue date: ||2008|
|Publisher: ||Springer Verlag|
|Citation: ||KALCSICS, Jörg ; NICKEL, Stefan, eds. – “Operations Research Proceedings 2007 : selected papers of the Annual International Conference of the German Operations Research Society (GOR) Saarbrücken, 2007.” Berlin : Springer, 2008. ISBN 978-3-540-77902-5. p. 147-152.|
|Abstract: ||We report on the development of a Decision Support System (DSS)
to plan the best assignment for the weekly promotion space of a TV
station. Each product to promote has a given target audience that is
best reached at specific time periods during the week. The DSS aims to
maximize the total viewing for each product within its target audience
while fulfilling a set of constraints defined by the user. The purpose of
this paper is to describe the development and successful implementation
of a heuristic-based scheduling software system that has been developed
for a major Portuguese TV station.|
|Publisher version: ||https://springerlink3.metapress.com/content/g27478h205pv6602/resource-secured/?target=fulltext.pdf&sid=afu0hpro21qpdf55do4ualbd&sh=www.springerlink.com|
|Appears in Collections:||CMAT - Comunicações com arbitragem/Communications with refereeing|
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