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TitleBusiness intelligence in higher education: Enhancing the teaching-learning process with a SRM system
Author(s)Piedade, Maria Beatriz
Santos, Maribel Yasmina
KeywordsCustomer relationship management
Business intelligence
Students relationship management
Data mining
Data warehouse
Issue date2010
PublisherAssociação Ibérica de Sistemas e Tecnologias de Informação (AISTI)
CitationIBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI 2010), 5, Santiago de Compostela, Spain, 2010 – “Iberian Conference on Information Systems and Technologies”. [S.l.] : AISTI, cop. 2010. ISBN 978-989-96247-3-3. p. 216-220.
Abstract(s)Promoting students success requires the implementation of processes and mechanisms that allows the closely monitoring of the students academic activities. Although essential, the activities involved in this complex process do not take place in many higher education institutions due to the lack of appropriate practices and an adequate technological support that sustain these practices. To overcome this complex problem, a conceptual and a technological infrastructure was proposed and integrated into a Student Relationship Management (SRM) system. The SRM system is associated with Business Intelligence concepts and technologies used to obtain knowledge about the students and to support the decision making process. To validate the SRM system relevance, a set of applications cases were carried out in real contexts and supported by the implemented prototype. This paper presents some of the results obtained through the prototype implementation and on the analysis of the several actions that were carried out under the principles of the SRM practice.
TypeConference paper
AccessRestricted access (UMinho)
Appears in Collections:DSI - Engenharia da Programação e dos Sistemas Informáticos

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