Browsing by author 5793
Showing results 1 to 3 of 3.
|2013||Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls||Becker, Kip; Nobre, Helena||Article||Restricted access (UMinho)|
|12-Mar-2012||From social to marketing interactions : the role of social networks||Soares, Ana Maria; Pinho, José Carlos M.; Nobre, Helena||Article||Restricted access (UMinho)|
|16-May-2014||Social network marketing strategy and SME strategy benefits||Nobre, Helena; Silva, Daniela||Article||Open access|